Pulse Code Tech Ltd ("PulseCode", "we") is the data controller for personal data collected via pulsecode.co.uk, registered with the UK ICO under reference ZC225810. This notice explains what we collect, why, how long we keep it and what your rights are under UK GDPR.
What we collect
The only personal data we actively collect is what you give us:
- Brief form (/quote) — name, email, optional company, and the brief content you write, plus your IP address and browser type so we can spot and block spam.
- Website chat — the messages you and we write in the chat, the page you started it on, and your IP address and browser type (for spam control). Every conversation is saved so a person at PulseCode can pick it up and reply; messages are also sent to our AI provider so the assistant can answer. If you share your name and email, we store them with your enquiry and the chat transcript.
- Call booking (/book) — name, email, optional company and phone number, the time you pick and anything you tell us about the project, plus your IP address and browser type for spam control. Used to hold the call and send you the invite.
- Direct emails / calls — anything you choose to send to info@pulsecode.co.uk or +44 20 3633 1955.
If you accept cookies, we also use Google Analytics and Google Ads to measure visits and whether our adverts lead to enquiries. Nothing is set until you accept — see our cookie policy. We don't run remarketing.
Why we use it
- To answer your enquiry and prepare a written estimate.
- To carry out the project if we agree to work together.
- To keep records required by UK tax / accounting / contract law.
Lawful basis: legitimate interest for replying to your enquiry, and contract once we're working together.
Who we share it with
We share data only with the providers we need to operate:
- Resend — sends the notification & confirmation emails. (US/EU.)
- Supabase — stores briefs, call bookings, website chats and client-portal records. (London, UK.)
- Netlify — hosts the site. (EU region.)
- Telegram — sends us an instant phone alert with a summary of each new brief, booking or website chat, so we can reply quickly. (Global.)
- Anthropic — powers the website chat assistant: your chat messages are sent to it to generate answers. (US.)
- Google — Analytics and Ads measurement, only if you accept cookies. (US/EU.)
- Our accountants / HMRC where required for tax records.
We don't sell or rent your data to anyone.
How long we keep it
- Brief enquiries and call bookings we don't convert: deleted within 12 months.
- Chat conversations without an enquiry: deleted after 90 days. Chats linked to an enquiry are kept with it.
- Project records: kept for 7 years for accounting, then deleted.
- You can ask us to delete sooner — see "Your rights" below.
Your rights (UK GDPR)
- Access a copy of the data we hold about you.
- Correct anything that's wrong.
- Ask us to delete it.
- Object to our processing or restrict it.
- Complain to the UK ICO (ico.org.uk) — although we'd hope you'd talk to us first.
To exercise any of these, email info@pulsecode.co.uk.
International transfers
Some of our processors (Resend, Netlify, Google, Telegram, Anthropic) may store data outside the UK/EEA. Where they do, transfers are protected by Standard Contractual Clauses and equivalent safeguards.
Changes
If we change this notice we'll update the date at the top. Material changes will be flagged on the homepage too.